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How do you build or redo a website for a professional practice?

By the SkyHive / BeyondSite team · Published 3 November 2026 · Updated 3 November 2026

A practice website has one job: help the right person understand what you do, whether you can take them on, and how to reach you. It does not need a shop, a blog on day one, or stock photos of a handshake.

A bright meeting room with a long wooden table and chairs beside a glass wall
Photo by Nastuh Abootalebi on Unsplash. Source.

What does a practice website need before it is useful?

It needs the practice name, who it is for, the work you do, where you are, how to make contact, and a named way to book or enquire. Those six things beat a long design project.

  • The name people search for, written as text, not only inside a logo.
  • The place and the kind of work: family law in Adelaide, tax in Manchester, a GP clinic in Auckland.
  • A short list of services in plain words. Avoid a page that only says 'bespoke solutions'.
  • Who a new client contacts, and what happens next.
  • Hours, address, and a phone number or a form that a person actually reads.
  • Anything you must not claim: results, rankings, or testimonials you do not have permission to publish.

Which pages should a law, accounting, or medical site have?

Start with Home, Services, About, and Contact. Add one page per service only when that service is something people ask for by name. A blog can wait until you have something specific to say.

A small set of pages is enough to launch
PageWhat to put on itWhat to leave off
HomeWho you help, where, and the next stepA slider, a mission statement, and three anonymous quotes
ServicesThe matters or treatments you actually takeEvery service you might one day offer
AboutThe practitioners' names and registrations you are allowed to publishStock portraits presented as staff
ContactA form, a phone number, and the addressA form that sends nowhere
One serviceWho it is for, what you need from them, how to startGuaranteed outcomes

A law firm page should not promise a result. An accounting page should not invent tax savings. A clinic page should not describe treatments the practitioners do not offer. If you do not have a written consent for a testimonial, do not publish one. BeyondSite does not generate sample testimonials.

How do you redo a practice site that already exists?

Write down the pages people use, the phone number, and the sentences that are still true. Rebuild those first. Do not start by picking a theme.

  1. Open the current site and list every page a new client might need. Cross out the rest.
  2. Copy only the facts that are still right: names, address, hours, registrations.
  3. Replace vague headings with the service name a person would type.
  4. Put the contact path on the homepage, not only in the footer.
  5. Publish the new site on a preview address and read it on a phone before you change any public link.
  6. When you are ready, point your public name at the new site. Keep the old address working if people still have it.

On BeyondSite you can paste the practice name, a sentence, or the current site's address and get a draft before you create an account. That draft is a new site written from the description. It is not a copy of the old pages. You then edit the words, choose a style, and publish to a name.beyondsite.app address. Changes after that stay in the draft until you publish again.

How should enquiries and bookings work?

Save the message where the practice can read it. A form that only depends on an email plugin is how messages get lost.

BeyondSite stores contact-form messages in the practice's dashboard: the person's name, email, and note. Appointment bookings store the name, email, the time, and an optional note, using the hours the practice sets. Emailing the practice about a new message is optional and is off until outbound email is enabled. Google Calendar is not connected. The booking is the record in BeyondSite.

Read the launch checklist in What a small business website costs in 2026, and the checklist before you launch and the comparison in BeyondSite vs Wix vs Squarespace vs WordPress for a small business.

Questions people ask

How many pages does a practice site need?

Four is a sound launch: Home, Services, About, and Contact. Add a page for a service only when people search for that service by name.

Should a clinic or a firm use stock photos of people?

Use photos of the real rooms or the real team if you have permission. A stock portrait presented as a staff member is a false claim. A photo of a room, credited, is safer.

Can BeyondSite publish a practice site before anyone pays?

Yes. You can create the draft and publish it to a name.beyondsite.app address while card checkout is off. The listed Basic price is $5.50 AUD a month for when payments are switched on.

Does a redo have to import the old WordPress site?

No. Keep the true sentences and rebuild the short page list. BeyondSite does not import WordPress pages, media, or plugins.

See a draft before you decide

Describe the business in one question. You get a preview before you create an account. Basic is listed at $5.50 AUD a month, and this version does not ask for a card.

Start a free draft

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